Fixing Deliverability & Improving Email Performance for Livspace

One platform to eliminate shared infrastructure risks, improve inbox placement, ensure DPDP compliance, and unlock high-engagement AMP experiences for your brand.

Explore Netcore Email

Shared Infrastructure: The Hidden Risk

Current State

Your promotional IP is shared with over 100 brands, creating significant reputation vulnerability. One sender's poor practices directly damage your deliverability, whilst you maintain zero control over sender reputation isolation.

High spam-trap exposure across the shared pool means your legitimate campaigns suffer from association, not action.

Key Challenges

  • Promotional IP shared across 100+ brands
  • Elevated spam-trap exposure
  • Reputation damage from other senders
  • No sender reputation isolation
  • Unpredictable deliverability performance

IP Reputation Challenges

Promotional IP Status

Blacklisted across multiple DNSBLs, significantly impacting campaign reach and inbox placement rates. Immediate remediation required.

Transactional IP Status

Critical transactional infrastructure also flagged across DNSBLs, risking order confirmations and critical customer communications.

Monitoring Gaps

Lack of automated DNSBL monitoring tools means reputation issues go undetected until deliverability drops significantly.

Higher risk of mail rejections, declining engagement metrics, and increasing volumes landing in spam folders instead of inboxes.

IP Hosting & Data Localisation

DPDP Compliance Concerns

Current IP infrastructure hosted outside India creates multiple challenges: higher latency for Indian users, reduced trust from local mailbox providers, and misalignment with DPDP data localisation requirements.

Indian mailbox providers prioritise locally-hosted senders, directly impacting your inbox placement rates and overall deliverability performance.

Latency Impact

Slower delivery times for Indian recipients

Provider Trust

Lower reputation with local ISPs

DPDP Alignment

Non-compliant with data localisation

Current Deliverability Performance

Your inbox placement falls significantly below the industry benchmark of 90%+, representing substantial revenue opportunity loss. High spam volumes prevent campaigns from reaching engaged subscribers.

Massive opportunity exists to unlock conversions through improved deliverability and inbox placement optimisation.

What This Means for Livspace

1

Low Inbox Placement

Campaigns aren't reaching your subscribers. Significant marketing spend wasted on emails that never arrive in the inbox.

2

Shared IP Exposure

Zero control over sender reputation. Your deliverability depends on the practices of 100+ other brands you can't influence.

3

Blacklisted Infrastructure

Reduces trust and drives legitimate emails to spam folders. Both promotional and transactional messages affected.

4

Non-Compliant Hosting

DPDP concerns and latency issues damage performance with Indian mailbox providers and subscribers.

What Netcore Delivers

Dedicated India-Hosted IPs

DPDP-aligned infrastructure with private, isolated sending reputation. No noisy neighbours impacting your deliverability performance.

Automated Monitoring

Real-time DNSBL monitoring with daily reputation scoring and instant alerts. Proactive issue detection before campaigns are affected.

Reputation Management

Strategic domain and IP warmups to boost inbox placement. Advanced pre-send spam testing ensures optimal deliverability.

Unified Reporting

Comprehensive analytics across all campaigns. Complete visibility into deliverability metrics and engagement performance.

AMP That Drives Engagement

Interactive Experiences

Transform static emails into dynamic, app-like experiences that drive action without leaving the inbox. AMP technology enables real-time interactions that dramatically boost engagement and conversion rates.

Product Discovery Carousel

Browse collections directly in email

Scratch Card Offers

Gamified promotions for higher engagement

Live Inventory Updates

Real-time stock availability displayed

In-Email Booking

Schedule appointments without clicking away

Feedback Collection

NPS and surveys inside the message

Lead Capture Forms

Capture interest without landing pages

Brands That Solved This With Netcore

25%

Inbox Placement Increase

Average improvement within 4-6 weeks of migration

2.5x

Engagement Uplift

Through AMP-enabled interactive experiences

6wks

Reputation Stabilised

IP warmup and reputation recovery timeline


E-Commerce Leaders

Major retail brands achieved 30% inbox placement improvements and sustained deliverability excellence.

BFSI Sector

Financial services ensured DPDP compliance whilst maintaining critical transactional delivery rates.

Marketplace Platforms

Multi-vendor platforms isolated sender reputation and eliminated shared infrastructure risks.

Let's Fix Deliverability for Your Brand

Move from shared, non-compliant infrastructure to dedicated, India-hosted email delivery. Unlock inbox placement rates above 90%, protect your sender reputation, and deploy interactive AMP experiences that drive engagement.

Our team is ready to audit your current setup and design a migration path that eliminates deliverability challenges whilst maintaining business continuity.

01

Infrastructure Audit

Analyse current deliverability

02

Migration Planning

Design dedicated IP strategy

03

Warmup & Launch

Execute reputation building

04

Optimisation

Continuous performance improvement

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